Traditionally, news releases were written to entice journalists to write a story about the subject of the release. If you didn’t pitch the story effectively, that was the end of it. The story would not be published. But in our modern technology-driven world, news releases are no longer written solely for editors. Now they are often submitted online and made available for search engines and the general public. That being said, are news releases still useful?
Although it’s important to let people know about what you’re offering, there’s nothing to be gained by cramming your leaflet with acres of text. Never forget the maxim that a picture can say a thousand words, and should be used to reinforce rather than obscure your message. It’s important too that you provide obvious calls to action – your leaflet should only be there to whet the appetite of the reader.
The only problem with this traffic generation technique is that it takes up way too much time. If you are a prolific writer, you can write a 300 word article in less than 15 minutes. However, not everyone is a prolific writer. Some are not even comfortable writing in English. So how can these people get into article marketing?
While submitting your post, Gather allows you to automatically share the article in your groups. This way your post will be featured on the home page of all the groups which will be viewed by thousands of members. This simple technique alone can send a lot of traffic to your blog.
Some traditional business processes have also changed dramatically. Take advertising. It used to be that newspaper, TV, radio and leaflet distribution Manchester were the hallmarks of just about any retail campaign. Today, social media is the new way to reach out to customers. Whereas in the past retailers could go to a media outlet or an ad agency and they would do the work, today you have to create the social media campaign yourself.
You create and submit your profile page. There are several websites out there that allow you to introduce yourselves in details and tell your readers who you are and what you do. On Facebook, LinkedIn, EzineArticles, Google Plus, and many other sites, this opportunity is given to the account holders to present themselves. Web copywriting peculiar to this type of content could help you tell a lot in a few words.
You can set up an account with a mass email distribution service like iContact, MailChimp, AWeber, or Constant Contact. This type of service will allow you to add people to your list at the rate that you choose. You could add one new person to your email list per week. Or, you might start to feel confident and decide to start adding a large number of subscribers. Regardless, if you simply take the first step and send the first email, you will find your motivation a tad bit stronger than it was yesterday.